Retargeting and Reattribution Configuration

Singular’s re-engagement tracking feature gives you full control to enable links for retargeting, create re-engagement postbacks for ad networks and third parties, and measure downstream effectiveness of re-engagement campaigns along with your acquisition campaigns.

Re-engagement tracking is available with ad network partners with re-engagement offerings and targeted ads where the device ID is available.   

Tracking Links for Re-engagements

In order for re-engagements to be tracked, the option for “Enable Re-engagement” should be checked when creating a Link for that partner. 

Tip

If you want to track Re-engagements with partners that don't "Officially" support retargeting, you can enable it by adding "&re=1" to your tracking links, for example, if the original tracking link was:

https://c.singular.net/api/v1/ad?st=XXXX&aifa={aaid}&aif1={gps_adid_lower_sha1}&s={publisher}&idfa={idfa}&ifa1={idfa_upper_sha1}&cl={click_id}&cr={creative}&pc={campaign}&h=XXXXX

After adding "&re=1" you will get:

https://c.singular.net/api/v1/ad?st=XXXX&aifa={aaid}&aif1={gps_adid_lower_sha1}&s={publisher}&idfa={idfa}&ifa1={idfa_upper_sha1}&cl={click_id}&cr={creative}&pc={campaign}&h=XXXXX&re=1

Partners that support re-engagement campaigns will have additional options available in their “Partner Configuration” screen, as well when creating Links for them.

 

Postbacks for Re-engagement Attributions

Partners that support re-engagement campaigns will have additional options available in their “Partner Configuration” screen.

Re-engagement postbacks trigger when a successful re-engagement to the partner has been tracked.  These postbacks can be triggered in two ways:

  1. As a re-engagement, e.g. treating the re-engagement as an attribution event.  Check "Enable Re-engagement Postbacks" option for supported partners
    reeng1.png

  2. As a re-engagement, e.g. treating the re-engagement as any other event along side other events.  Select the "__REENGAGEMENT__" event under "Event postbacks".
      reeng2.png

The choice between the two will depend on your specific set-up with the partner.

 

 

 

 

 

Was this article helpful?
0 out of 0 found this helpful