Apple iOS Search Ads - Attribution Tracking

With the integration of the iOS SDK (version 7.3 and greater) Singular will automatically track app installs coming from iOS Search Ads campaigns.  By simply ensuring the iAd framework is included in your iOS application build, tracking of any iOS Search Ad campaigns is enabled.  The Singular SDK utilizes the Apple Attribution API in the framework to retrieve advertising information for any ad click as detected by Apple.  Installs from iOS Search Ads are fed through Singular last click attribution methodology.

Reporting on Apple Search Ads Installs

Singular reporting on iOS Search Ads attributions utilize the values as named in your iOS Search Ads campaigns.  Specifically reported keywords are made available to provide even more insights to how your users are acquired.   

iOS Search Ad values are mapped to Singular reporting dimensions as follows:

Singular Value

Apple Search Ads Value


Tracker Campaign Name

Campaign Name


Tracker Campaign ID

Campaign ID


Tracker AdGroup Name

AdGroup Name


Tracker AdGroup ID

AdGroup ID



Apple Search Ads

“Apple Search Ads”




When running a report in Singular, Apple Search Ads will also match the SDK data with the spend data provided by Apple Search Ads API, including:

  • Spend by Campaign
  • Spend by Keyword

To enable pulling marking data from Apple Search Ads, make sure to configure it in the Data Source page:


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